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I have been seeing more and more of those embedded attention-grabbing advertisements running across top news sites of late. I recently found out that many of these ads are served up by an online advertising technology company called Adblade. Adblade’s ads have proliferated across the Web over the last 4 years. Comscore now reports Adblade as a top 25 Internet property and Quantcast reports that Adblade is reaching over 178 million users a month. So how did Adblade get so far so fast? What’s their secret to success? I did some research. Adblade started in 2008 with a hand full of top tier publishing partners and an idea to use a new Internet ad unit. Since that time almost 4 years ago, Adblade now partners with over 600 of the Web’s largest publishers and has relationships with thousands of the Web’s largest advertisers. I have seen their ads on Readers Digest, CBS, MSNBC, Fox News, USA Today, NY Post, Yahoo, International Business Times and others. Adsafe Media, which tracks website quality, now ranks Adblade’s traffic 188 out of 200 with 100 being the average industry score. That’s a very high quality score and it speaks to their focus on premium-only publishers. Here’s a screen shot of their Quantcast traffic report showing reach of nearly 180 million users.
That’s serious scale. I really like the News Bullet ad format not just because they’re so different then typical display ads but because I understand why advertisers and publishers need this new format to engage audiences. If you use Facebook or LinkedIn you’ll notice they also use ad formats similar to Adblade’s News Bullets but Adblade has been doing it for a lot longer. Adblade’s News Bullets aren’t just shown randomly like other ads and they are not contextual to the content of the page like Google ads are. Adblade tells me that for many publishers especially in the news category, contextual ads don’t perform very well. Instead, Adblade ads attempt to be directly relevant to the user. Adblade serves ads which are location based, have location parameters or are most relevant to the user seeing the unit based on behavioral data. Here’s a screen shot of some News Bullets.
In addition Adblade runs retargeting campaigns for hundreds of advertisers so the News Bullets people see are extremely relevant to their interests and that’s another reason why Adblade is able to generate such high click through rates. Adblade doesn’t disclose what their annual revenues are but with 500 of the Web’s largest sites serving their ads and thousands of advertisers using their service, I’m guessing it’s significant. The product development team at Adblade has been busy putting the final touches on additional advertising technology and services that will help advertisers and publishers achieve even better performance. You can read more about Adblade at their Wikipedia page.

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The world of web video is growing at a fast pace. Many people want to jump aboard and start using the medium. Web film has very promising aspects to it.These little movies are promising tools to many businesses. Businesses are harnessing the power of web clips and bringing their message to people all over the world using the Internet. Social media sites play a big role in viewership. Businesses are also using social media sites to their advantage by spreading their films through them. It is a new way to advertise effectively over the web.
When you think of a web video you may associate it with something similar to watching television at your computer screen. TV is where people relax and take it all in. In reality, Web clips are just the opposite of TV. Television is laid back and the people watching it are passive. Online film, however, are more engaging and the user has to click on the play button, which is like saying I’m listening. With Web movies, the user has full control of his experience. With the users in control businesses and online movie creators must learn how to keep their viewers engaged.
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People no longer want to hear the same old sales pitches. People get turned off by them and actually react negatively toward that business. The best way to keep users engaged longer is to share a compelling story and leave out the sales gimmicks. Show your viewers that you respect their time by engaging them with good content. To keep your users engaged longer your web clips should be entertaining as well as interesting.

It is important to distribute your films properly if you want them to be seen. If they are not distributed properly they will not become very good marketing tools. Name your files accordingly, use good meta data, and well known distribution and social media sites.You must take time and name your videos using keywords and good meta data to ensure good rankings in the searches. Things are always changing so stay up to date on the latest search engine strategies.
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Research has shown that websites with movie clips have more click throughs and more traffic then websites that don’t. Over half of the people that view a web clip will visit that same companies website. 50% of those people will actually buy something from that business.
Actionable content is key to keep your viewers engaged. Offering a coupon or a discount code is a good way to call your viewers to action. Doing this will also allow you to measure how well your videos are performing compared to other marketing tactics.
Sharing has become a big thing on all the social media sites. Users should be able to share films with each other. If you’re web clips cannot be shared, they are limited in their marketing abilities. When you enable conversations it is an opportunity to gain viewership and thus more customers.
Remember the importance of actionable content and keeping your viewers engaged. Call your viewers to action and keep them engaged. Skip the typical sales pitch, and tell an interesting story instead. Call your viewers to action and let them help you by sharing your web clips with others. Know the differences between television and the web. When you apply these principles to your web clips, you will have an effective marketing tool in the form of a web video.

Airpush is the growing application monetization solution for Android developers. “Our vision is to deliver the next generation of mobile ad formats to Android developers, who are bothered with the status quo,” said Asher Delug, CEO and founder of Airpush. “Surpassing 10,000 apps shows that developers are eager for superior CPMs and for ads that do not stop their apps while in use. Their new Icon Ads format gives developers even more option in how they seek to produce revenue from their apps, helping them to build victorious business models in a market that is starving for free or low-priced content.”